The world has never been more closely together than it is today. The question then becomes: is that a good thing — and has it led to a greater understanding of each other?
This poster was designed to bring the announcement of a newly redefined company mission to employees and express the global scale of those ambitions.
The change was a notable moment within the company. Depicting the message in the form of a newspaper felt right, and digs deep into company lore, especially as it appears in repeat — a metaphor for the multiplier effect of a news feed. The design also includes a nod to another poster, again referencing the supercontinent pangaea printed using a clear varnish.